The main objective of the PhD in Marketing, as a research-based degree, is to enable students to benefit from advanced education by focusing on research, theory, and practice of Marketing and to strengthen the ability for active learning through modern teaching methods and marketing research techniques as well as application in an environment that actively seeks the mental, moral, and spiritual development of the scholar.
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COURSE |
COURSE TITLE |
1ST YEAR |
2ND YEAR |
3RD YEAR |
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1ST |
2ND |
1ST |
2ND |
1ST |
2ND |
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GENERAL COURSES |
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GEDS 901 |
Personal and Family Wholeness |
2 |
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GEDS 902 |
Advanced Statistics |
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2 |
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GEDS 911 |
Research Proposal Writing |
2 |
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GEDS 912 |
Advanced Research Design |
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2 |
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CORE COURSES |
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MKTG 901 |
Development of Marketing |
3 |
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MKTG 922 |
Advanced Consumer Behavior |
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3 |
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MKTG 952 |
Advanced Marketing Comm. |
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3 |
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MKTG 921 |
Advanced Strategic Marketing Management |
3 |
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BSAD 927 |
Religion and Management |
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3 |
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MKTG 990 |
Thesis |
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4 |
4 |
4 |
4 |
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MKTG 903 |
Doctoral Seminar 1 |
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3 |
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MKTG 905 |
Doctoral Seminar 2 |
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3 |
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MKTG 906 |
Doctoral Seminar 3 |
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3 |
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MKTG 908 |
Doctoral Seminar 4 |
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3 |
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Specialization Courses |
3 |
3 |
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TOTAL (57) |
13 |
13 |
13 |
10 |
4 |
4 |
NB: Candidates in consultation with the Departmental Head and PG Coordinator are to pick one specialization course each in the first and second semesters of the first year.
SPECIALIZATION COURSES (3 credits per course)
Marketing Communications
MKTG 911 Persuasion, Electronic, and Social Media Marketing
MKTG 912 Contemporary Issues in Marketing Communication
MKTG 960 Forecasting Methods for Marketing
Strategic Marketing Management
MKTG 914 Contemporary Issues in Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 930 Advanced Marketing Strategy
Consumer Behaviour
MKTG 915 Judgment and Decision Making Perspectives on Consumer Behaviour
MKTG 916 Contemporary Issues in Consumer Behaviour
MKTG 940 Retail Management
International Marketing Management
MKTG 917 Advanced International Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 950 Entrepreneurial Marketing
"Good marketing makes the company look smart. Great marketing makes the customer feel smart."
~ Joebhai Chernov
Individuals eligible for admission into PhD programme in Marketing must satisfy the general requirements demanded by the College of Postgraduate Studies at Babcock University. Additionally, applicants are required to have an MSc degree in Marketing from Babcock University or from any other recognized university within and outside Nigeria, wherein they would have obtained an average of at least 60% (4.0 on a 5.0-point scale). Candidates must submit official transcripts as evidence.
Candidates with a CGPA of 3.50-3.99 on a 5.0-point scale or 55-59% in the MSc in Marketing may be admitted under conditional status to the PhD programme, provided they successfully complete a minimum of required additional 16 credits in Master’s-level coursework in Marketing at Babcock University and any other relevant area at the 60% pass level prior to commencing any coursework in the PhD programme.
Candidates with a minimum of 4.0 CGPA (on a 5.0 scale) from a cognate discipline may be considered for admission subject to prescribed remedial courses as approved by the department.
An MPhil in Marketing from Babcock University, with a minimum proficiency level of 60%, will count for the first year of the PhD programme, with the student commencing the activities of the second year of the PhD programme of studies. If the student has an MPhil in Marketing from any other institution or in any other relevant area, with a minimum proficiency level of 60%, the student will commence the first year of the PhD programme of studies.
Note: Professional experience may not be counted to waive a deficiency in the programme requirement. Furthermore, no credits from outside BU may be counted toward the PhD degree. The admission requirements into the undergraduate programmes of the Department also apply.
