Ph.D Marketing

More About this Program

The main objective of the PhD in Marketing, as a research-based degree, is to enable students to benefit from advanced education by focusing on research, theory, and practice of Marketing and to strengthen the ability for active learning through modern teaching methods and marketing research techniques as well as application in an environment that actively seeks the mental, moral, and spiritual development of the scholar.

COURSE CODE	COURSE TITLE	1ST YEAR		2ND YEAR		3RD YEAR
		1ST SEM	2ND SEM	1ST SEM	2ND SEM	1ST SEM	2ND SEM
GENERAL COURSES
GEDS 901	Personal and Family Wholeness	2
GEDS 902	Advanced Statistics		2
GEDS 911	Research Proposal Writing	2
GEDS 912	Advanced Research Design		2
CORE COURSES
MKTG 901	Development of Marketing Thought & Theory	3
MKTG 922	Advanced Consumer Behavior		3
MKTG 952	Advanced Marketing Comm.		3
MKTG 921	Advanced Strategic Marketing Management	3
BSAD 927	Religion and Management			3
MKTG 990	Thesis			4	4	4	4
MKTG 903	Doctoral Seminar 1			3
MKTG 905	Doctoral Seminar 2			3
MKTG 906	Doctoral Seminar 3				3
MKTG 908	Doctoral Seminar 4				3
	Specialization Courses	3	3

	TOTAL (57)	13	13	13	10	4	4

NB: Candidates in consultation with the Departmental Head and PG Coordinator are to pick one specialization course each in the first and second semesters of the first year.

SPECIALIZATION COURSES (3 credits per course)

Marketing Communications
MKTG 911 Persuasion, Electronic, and Social Media Marketing
MKTG 912 Contemporary Issues in Marketing Communication
MKTG 960 Forecasting Methods for Marketing

Strategic Marketing Management
MKTG 914 Contemporary Issues in Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 930 Advanced Marketing Strategy

Consumer Behaviour
MKTG 915 Judgment and Decision Making Perspectives on Consumer Behaviour
MKTG 916 Contemporary Issues in Consumer Behaviour
MKTG 940 Retail Management

International Marketing Management
MKTG 917 Advanced International Marketing Management
MKTG 931 Strategies in Multinational Marketing
MKTG 950 Entrepreneurial Marketing

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Admissions Requirements

Individuals eligible for admission into PhD programme in Marketing must satisfy the general requirements demanded by the College of Postgraduate Studies at Babcock University. Additionally, applicants are required to have an MSc degree in Marketing from Babcock University or from any other recognized university within and outside Nigeria, wherein they would have obtained an average of at least 60% (4.0 on a 5.0-point scale). Candidates must submit official transcripts as evidence.

Candidates with a CGPA of 3.50-3.99 on a 5.0-point scale or 55-59% in the MSc in Marketing may be admitted under conditional status to the PhD programme, provided they successfully complete a minimum of required additional 16 credits in Master’s-level coursework in Marketing at Babcock University and any other relevant area at the 60% pass level prior to commencing any coursework in the PhD programme.

Candidates with a minimum of 4.0 CGPA (on a 5.0 scale) from a cognate discipline may be considered for admission subject to prescribed remedial courses as approved by the department.

An MPhil in Marketing from Babcock University, with a minimum proficiency level of 60%, will count for the first year of the PhD programme, with the student commencing the activities of the second year of the PhD programme of studies. If the student has an MPhil in Marketing from any other institution or in any other relevant area, with a minimum proficiency level of 60%, the student will commence the first year of the PhD programme of studies.

Note: Professional experience may not be counted to waive a deficiency in the programme requirement. Furthermore, no credits from outside BU may be counted toward the PhD degree. The admission requirements into the undergraduate programmes of the Department also apply.