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Hi I'm Dr. MARGRET KABUOH

Senior Lecturer

Research Interests:

PUBLICATIONS

PUBLICATION TITLE
STRATEGIC ENTREPRENEURIAL RESOURCE MANAGEMENT AND COMPETITIVE ADVANTAGE OF SMES IN NIGERIA
ENTREPRENEURIAL CULTURE AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES (SMES) IN NIGERIA
Ethical relation of corporate social responsibility (CSR) and customer loyalty of selected food and beverage companies in Lagos state, Nigeria.
The Problem areas and its impact in Production System.
Temporary work and small business sustainability in cleaning servicec companies in Lagos State, Nigeria
Working environment and employees’ job satisfaction in Nigerian banks.
IMPACT OF POLITICAL AND SOCIO-CULTURAL BUSINESS ENVIRONMENT ON GROWTH & MARKET PERFORMANCE IN SELECTED ICT COMPANIES IN LAGOS STATE.
AN ASSESSMENT OF MARKET PERFORMANCE AS A DEPENDENT ON MARKET SEGMENTATION STRATEGY IN NIGERIAN BANKS.
EMPLOYEE SILENCE, WORKPLACE MOTIVATION AND ORGANISATIONAL PERFORMANCE: A STUDY OF A TYPICAL CLEANING SERVICES COMPANY IN LAGOS STATE.
THE ROLE OF ADVERTISING IN CREATING AWARENESS ON SALES IN CADBURY NIGERIA PLC.
INFLUENCE OF PSYCHOLOGICAL FACTORS ON VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS
EFFECT OF MARKET SEGMENTATION ON CUSTOMER SATISFACTION IN NIGERIAN BANKING SECTOR
CORPORATE REPUTATION STRATEGY AND CUSTOMER SATISFACTION IN SELECTED BANKS IN LAGOS STATE.
IMPACT OF SALES PROMOTION ON CUSTOMERS’ LOYALTY: CASE OF CADBURY NIGERIA’S PLC.
RELATIONSHIP BETWEEN PRODUCT PROMOTION STRATEGY AND CUSTOMER SATISFACTION IN SELECTED BANKS IN LAGOS STATE.
The influence of psychographic segmentation on customers’ perception of banks’ market performance in Nigeria.
Perceived effect of philanthropic relation on customer loyaty
SOCIAL FACTORS AS DETERMINANT OF VENDED FOOD CONSUMPTION PATTERNS AMONG AUTO-TECHNICIANS IN IBADAN METROPOLIS
Organisational profitability and public relations: case of Cadbury Nigeria’s Plc.
Human resource selection policy and employees’ job satisfaction in Nigerian banks.
Corporate Reputation Strategy and Customer Satisfaction In Selected Banks In Lagos State
Relationship between Demographic Segmentation and Customers' Patronage in Selected Banks in Lagos State
14Effects of Business Environment on the Productivity Innovation and Growth of SMEs in Lagos State_PPCSS October 2015.docx
Business environment and growth of selected ICT firms in Lagos State, Nigeria.
THE EFFECT OF NEGOTIATION ON SALES PERFORMANCE IN AN ORGANISATION
PRECARIOUS WORK, WORKPLACE CONFLICT AND ORGANISATIONAL PERFORMANCE IN LAGOS STATE ORGANISATIONS.
BRANDING AND CONSUMER BUYING BEHAVIOUR OF FAST MOVING CONSUMER GOODS IN LAGOS NIGERIA
Promotional strategy, customer relationship management, marketing planning effectiveness and medium firm performance in Lagos Mainland
Corporate branding as a strategic tool in a competitive market
Imperatives of public relations strategies and Nigerian Vision 20: 2020 development goals.
Achieving Business Growth through Sustainable Marketing Strategy.
Impact of industrial conflict on economic development in Nigeria.
Entrepreneural success of small and medium enterprises (SMEs): A conceptual and theoretical framework.
Outsourcing effects on Organisational Perforemance in Nigerian Banking Industry; (A Study of Fidelity Bank PLC)
Green marketing: A tool for achieving sustainable development in Nigeria.
Entrepreneural self-efficacy and entrepreneurial success: A conceptual and theoretical framework
THE INFLUENCE OF “NIGERIAN CULTURE” ON LEADERSHIP AND ITS IMPLICATION ON THE SUSTAINABLE DEVELOPMENT OF THE NATION
ASSESSMENT OF ON-THE-JOB TRAINING ON WORKERS’ PRODUCTIVITY
Evaluation of Work Environment on Employees Productivity Rate
The Place of Women in Managerial Positions (Case of Gender Inequality)
Burn Out Syndrome Among Bank Workers (Case of First Bank Plc and Access Bank Plc Isolo Lagos Nigeria).
Precarious Employment and Small Business Sustainability: Evidence from Lagos State Selected Cleaning
The Role of Advertising in Creating Awareness on Sales in Cadbury Nigeria Plc
ASSESSMENT OF EMPLOYEES' PARTICIPATION IN DECISION MAKING AND ORGANISATIONAL PERFORMANCE. (STUDY OF
OUTSOURCING EFFECTS ON ORGANISATIONAL PERFORMANCE IN NIGERIAN BANKING INDUSTRY (A STUDY OF FIDELITY