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Hi, I'm Dr. KOLADE AJILORE

Associate Professor

Research Interests:

PUBLICATIONS

PUBLICATION TITLE
Effect of Social Media Spiritual and Emotional Abuse Messages on Comprehension and Behavioural Practices of Married Couples in Lagos State, Nigeria
Demography, Knowledge-Gap Effect and Exclusive Breastfeeding Campaign in Lagos and Ogun States, Nigeria
RECEPTIVITY OF NIGERIAN PRINT MEDIA FRAMING OF BOKO HARAM TERRORIST ATTACKS BY RESIDENTS OF ABUJA, NIGERIA
Peace and War Journalism: A Synoptic Review of Extant Literature
Communication Strategies for Conflict Management in Select Tertiary Institutions in Edo and Delta States, Nigeria
Press coverage of herders-farmers conflict in selected Nigerian newspapers
PERCEIVED INFLUENCE OF PRODUCT PACKAGING ON THE PURCHASE DECISION OF STUDENTS IN A NIGERIAN UNIVERSITY
REGULATIONS OF OUTDOOR ADVERTISING IN NIGERIA
SMARTPHONE ADVERTISING, BRAND PERCEPTION AND PURCHASE DECISION AMONG UNDERGRADUATES OFTHI UNIVERSITY OF LAGOS. NIGERIA.
BRAND ASSOCIATIONS AS A PREDICTOR OF CONSPICUOUS CONSUMPTION OF PERFUMES AMONG BABCOCK UNIVERSITY UNDERGRADUATES
Nigeria Mass Media; The Dilemma of Responsibility and Profitability
College students’ knowledge, attitudes and adherence to public service announcements on Ebola in Nigeria: Suggestions for improving future Ebola prevention education programmes
Evaluation Of Community Relations’ Programmes Of Private Universities In Nigeria: A Study Of Babcock University
PLOUGHSHARES INTO SWORDS: NATIONAL NEWSPAPERS FRAMING OF THE CONFLICT BETWEEN HERDSMEN AND FARMERS IN NIGERIA
LAGOS STATE ELECTORATES’ PERCEPTION OF NT A, TVC AND CHANNELS TELEVISION COVERAGE OF THE 2015 PRESIDENTIAL ELECTIONS IN NIGERIA
WHATSAPP GROUP USAGE, INTERACTION AND INFORMATION SHARING AMONG UNDERGRADUATES OF BABCOCK UNIVERSITY, OGUN STATE, NIGERIA
Smartphone Brand Personality as a Predictor of Brand Value among Babcock University Undergraduates
PERCEIVED INFLUENCE OF TOOTHPASTE REPACKAGING ON PURCHASE PREDISPOSITION OF CUSTOMERS IN OWO, ONDO STATE
ATTITUDES OF TASUED UNDERGRADUATES TO THE 18+ SIGN IN ALCHOHOLIC BEVERAGE ADVERTS ON NIGERIAN TELEVISION
Broadcast Ownership and Audience Perception of the Credibility of Political News: A Comparative Study of Private and Government-owned Television Stations in Ondo State, Nigeria.
Commercial Breaks and Audience Attention to Advertising Messages
ON-THE-JOB TRAINING AS A PREDICTOR OF JOB PERFORMANCE AMONG BROADCAST JOUNALISTS IN ABUJA, NIGERIA
CHILDREN’S COGNITIVE DEFENCE AGAINST FOOD ADVERTISED ON NIGERIAN TELEVISION
AUDIENCE PERCEPTION OF ADVERTISEMENT INTERRUPTIONS DURING TELEVISION PROGRAMMES
APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA.
The Effect Of Domestic Violence Films On The Youth: An Excursion Of Media Violence Theories and Persuasion Theories.
Babcock University Postgraduate Students’ Perception of Celebrity Endorsement in Advertising.
Press Freedom and The Nigerian Environment: The Fuss and The Realities
THE EFFECT OF CELEBRITY ENDORCEMENT ON LAGOS YOUTH PERCEPTION OF HOLANDIA, VIJU, AND CHIVITA BEVERAGES
Perception of University Undergraduates on Gender Stereotypes in Television Advertising
Rethinking the sickle cell awareness campaign in West Africa: Evidence from Nigeria
ROLE OF COGNITION AND DEMOGRAPHY IN THE RESPONSE OF CHILDREN TO ADVERTISEMENTS: A STUDY OF PUPILS OF
MANAGING ADVERTISING BUSINESS DURING ECONOMIC RECESSION: A SURVEY OF SELECTED ADVERTISING AGENCIES I
RECONSTRUCTING PUBLIC ATTITUDE TO A CORPORATE BRAND USING ADVERTISING: THE NIGERIA QUESTION
INFLUENCE OF OWNERSHIP ON MEDIA OBJECTIVITY IN NIGERIA
INFLUENCE OF OWNERSHIP STRUCTURE ON NEWS REPORTAGE BY INTERNATIONAL MEDIA: A COMPARATIVE ANALYSIS OF
APPLICABILITY OF EXTANT PERSUASION THEORIES TO THE MARKETING OF GOVERNMENT POLICIES IN NIGERIA—THE
ADVERTISING EFFECT—IN SEARCH OF AN ADEQUATE THEORETICAL EXPLANATION
THE INCIDENCE OF VIOLENCE AND OCCULT RITUALISM IN 2007 YORUBA HOME MOVIE RELEASES
THE PORTRAYAL OF WOMEN IN CONTEPORARY NIGERIAN TELEVISION ADVERTISING
ADVERTISING: NOT GUILTY AS CHARGED
DETERMINANTS OF MEDIA SELECTION AMONG ADVERTISING PRACTITIONERS IN NIGERIA
THE POLITICAL ECONOMY OF MEDIA DEREGULATION AND EMERGING OWNERSHIP PATTERNS IN NIGERIA
AN EVALUATION OF CLASSROOM ENVIRONMENT IN BABOCK UNIVERSITY SCHOOL OF EDUCATION AND HUMANITIES (SEH)