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Hi I'm Dr. ADESOGA ADEFULU

Associate Professor

Research Interests:

PUBLICATIONS

PUBLICATION TITLE
Examination of the Relevance of Personal Selling in Marketing Activities: A Descriptive Method.
Consumer Perceptions of Banking Services : Factors for Banks's Preference .
Entrepreneurial Development: Contributions of University Entrepreneurship Centre
Examination of the Relevance of Traditional Promotional Strategy: A descriptive Method
Business Ethics and Performance of Selected Small and Medium Enterprises in Lgos State, Nigeria.
Promotional Strategy Impacts on Organisational Market Share and Profitability.
Determining the Managerial Skills Training Needs of Retail and Wholesale Industry in Tshwane Area of Gauteng.
Role of University Entrepreneurship Centre in Developing Small and Family Business.
Reexamination of Sales Promotion Effectiveness: A desciptive Approach
Reexamination of Advertising Effectiveness in selected Soft Drinks Companies in Lagos State , Nigeria: A desciptive Analysis
Do commonalities Between Entrepreneurship and Marketing occur in Business Environment?
BUSINESS PLAN AND FEASIBILITY STUDY
PROMOTIONAL STRATEGY AS A CORRELATE OF SALES PERFORMANCE OF SELECTED COMPANIES OF CARBONATED NON- ALCOHOLIC BEVERAGES IN LAGOS STATE, NIGERIA
EFFECTS OF PROMOTIONAL STRATEGY DIRECTED AT FINAL CONSUMERS/ INTERMEDIARIES ON SALES PERFORMANCE IN SELECTED SOFT DRINKS' FIRMS IN LAGOS STATE
EFFECTS OF PROMOTIONAL STRATEGY COMPONENTS ON SALES’ PERFORMANCE IN SELCTED SOFT DRINKS’ COMPANIES IN LAGOS STATE
Free Trade and Industrialization of Sub-Saharan Africa: An Assessment of Millennium Development Goals Achievement in Nigeria's Manufacturing Sector
A STUDY OF FACTORS INFLUENCING BRAIN DRAIN AMONG MEDICAL PERSONNEL IN NIGERIA: ECONOMIC ENHANCEMENT AS A PANACEA TO THE PERENNIAL CRISIS
MARKETING ENVIRONMENT AS A CORRELATE OF MARKETING PERFORMANCE IN SOME SELECTED COMPANIES
BUSINESS OPPORTUNITIES / GROWTH
CUSTOMERS RELATIONSHIP MANAGEMENT AND ORGANISATIONAL PERFORMANCE IN AERO CONTRACTORS
SALES PROMOTION AS A CORRELATE OF SALES PERFORMANCE IN SOME SELECTED SOFT DRINKS COMPANIES
Types of Business Ownership
Types of Business Ownership {Entrepreneurial Skills Introduction)
BUSINESS PLAN AND FEASIBILITY STUDY (Entrepreneurial Skills Introduction)
ENTREPRENEURIAL ACTIVITIES : A FACTOR IN ECONOMIC DEVELOPMENT